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TFWA Week in Cannes

TFWA Week in Cannes, fragrance and travel retail

· PCW France

Thank you to Sarah Colton and BeautyMatter for featuring PCW in an illuminating article on the TFWA (Tax Free Worldwide Association) week, held annually in Cannes. The event is becoming a fixture in the calendar for the fragrance industry, even if the companies and brands are not actually exhibiting at the official show. 

According to our Managing Director Patrice Blaizot,

“Cannes during TFWA is the most important gathering of the fragrance industry for Perfume Cosmetic World because everyone is together at one time in one place —journalists, brands, perfumers, and fragrance companies. It’s usually cleverly scheduled to coincide with Luxe Pack in Monaco, thus attracting marketing, sourcing, and development teams as well.”

Read the article here.

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