Eau · Maud Chabanis
Free Yourself — Best Aqueous winner at the Marie Claire UK Fragrance Awards 2025.
PCW · Our perfumers
Two perfumers. Distinctive signatures.
Meet Xavier Blaizot and Maud Chabanis. Discover their backgrounds, selected creations, fragrance distinctions and involvement in the perfumery profession.
Maud Chabanis · Creative Director & Perfumer
Translating memories into fragrance.
Maud Chabanis combines technical precision with an instinctive approach to composition. Graduating top of Montpellier’s ICAP master’s programme in 2012, she developed her knowledge of raw materials at Romessence before joining PCW, where she now leads fragrance creation.
Nature, travel and sensory memories inform her work. For Scent of Finland, she explored Finnish landscapes before translating her impressions into fragrance. With Fleurit Parfums, she interprets founder Lynn King’s personal memories, from a grandfather’s pipe to a family kitchen, through unexpected combinations and carefully refined accords.
Her approach leaves room for discovery while staying true to the brand’s intention: finding the detail that makes a composition recognisable, evocative and personal.
Selected creations
- Free Yourself: Air, Eau, Savor and Awe.
- Fleurit Parfums: Fleurs de Tabac and Gâteau des Anges.
- Scent of Finland: a collection inspired by Finnish nature.
Favourite ingredients
- Vetiveryl acetate: refined woody depth with a delicate smoky character.
- Pink pepper: a lively, spicy opening that brings energy and elegance.
- Labdanum: warm, resinous richness that connects gourmand, woody and spicy accords.
Xavier Blaizot · Perfumer & CEO of PCW
Ingredient knowledge. Creative freedom.
Trained at Robertet’s perfumery school in Grasse, Xavier Blaizot developed his practice in Mexico and the United States. He composed for fine fragrance, personal care and home fragrance, with a specialism in natural fragrances.
He starts with a close reading of the brand’s brief. A memory, an image or a sensation gives him a direction; contrasting ingredients and refining the accords give the fragrance its character.
That approach takes different forms: Ombre Sereine interprets Monégasque elegance, while his work for Karzaz draws on the flavours and textures of French pâtisserie.
Selected creations
- Grace de Monaco: Ombre Sereine.
- Free Yourself: Feu and Terre.
- Karzaz: Calisson, French Macaron and Vanille Crème.
- Fleurit Parfums: Sainte Fumée.
Favourite ingredients
- Sage: aromatic freshness with a soft, natural character.
- Vanilla: a balance of enveloping sweetness and darker, animalic nuances.
- Raspberry ketone: fruity softness that adds a gourmand, addictive dimension.
Creations & distinctions
Distinctive compositions.
Savor · Maud Chabanis
Free Yourself — Best in Show at Niche Show London 2026, as reported by the brand. Air was also a Best Indie Scent finalist at the CEW Beauty Awards 2025.
Ombre Sereine · Xavier Blaizot
Grace de Monaco — A contemporary interpretation of Monégasque elegance, composed by Xavier Blaizot.
Professional involvement
Create, share and pass on.
Maud and Xavier are members of the ISPC, which champions the profession of perfumer-creator and the art of composition. Xavier also sits on its board of directors. Their involvement complements PCW's membership of Grasse Expertise.