· PCW France
Message from Xavier Blaizot, CEO & Perfumer at PCW
2026 marks a new milestone for PCW. This year, we proudly celebrate 40 years of excellence, four decades shaped by creation and a constant commitment to quality.
In 2025 we continued to grow and evolve :
All these developments enable us to serve our partner and clients more closely, more efficiently, and across an ever-expanding global landscape. Many new challenges lie ahead, making this an especially exciting time.
- 1.3 million fragrance products manufactured
- 1000 tonnes of ingredients negotiated across our portfolio
- 7 nations represented within our team of over 80 people
- Establishment of our Hong Kong office
My objectives, which I would like to share with you for the year ahead are to :
- Reinforce our perfumery expertise, by fostering creativity, transmitting savoir-faire, and continuing to place sensory emotion at the centre of our creations
- Modernise our production tools and development processes through AI
- Strengthen our Environmental, Social and Governance strategy, ensuring we remain at the forefront of quality.
